Custom software for operations that outgrew off-the-shelf tools.
Custom software to automate B2B operations in Argentina. For operations teams that no longer fit a spreadsheet or a catalog tool. Not a generic SaaS, and not software for everyone.
If a critical flow needs permissions, rules, or integrations the standard tool does not cover, we build it custom. If connecting what you already run is enough, we start there.
When off-the-shelf is enough, and when custom is required
Off-the-shelf tool
Custom software (Puna Tech)
Fits when
The process fits the product and native integrations are enough
The handoff, the exception, or the data does not fit the product
What you get
Configuration or an extension of what you already run
Your own system: automation, integrations, a portal, or an internal tool
Ownership
You depend on the vendor roadmap
Your team runs it. Repos and access are written into the proposal
Typical risk
Forcing the process into the product’s mold
Building too much when what you already run still works
First step
Connect or extend what you have
Map the bottleneck in 15 min and decide whether to build
Puna Tech versus other ways to solve it
Vs a generic agency.
An agency usually works on the site, the brand, or campaigns. We build the system of the workflow: automation, data, and integrations your team can run.
Vs loose no-code.
No-code is fine for prototypes and simple flows. When permissions, exceptions, CRM or ERP, and visible failures matter, you need engineering with an owner and an explicit handoff, not a chain of automations with no owner.
Vs “software for everyone”.
We do not sell a horizontal SaaS or “AI for any industry.” The work is B2B operations in Argentina, and bilingual collaboration across the Americas, when the team outgrew off-the-shelf tools.
Software factory
From operational problem to production software.
We combine product design, engineering, automation, integrations, and deployment so the complete system remains coherent.
Custom software, automations, and integrations built for specific operational bottlenecks. Client names stay private; outcomes and architectures stay concrete.
Client delivery
Inbound Revenue Switch
82-node inbound lead router: zero-drop CRM synchronization and instant team alerts.
An enterprise-grade n8n routing engine that ingests 12 disparate form channels, validates B2B domain authenticity, auto-associates HubSpot companies, and alerts sales reps in under 3 seconds.
100% of enterprise contacts automatically associated with parent CRM accounts
Inbound Revenue Switch12-channel form switch & HubSpot v4 company matching
01Multi-Form Webhook
02Domain & Identity Parsing
03HubSpot Company Association
04Sales Rep Matching
05Instant Telegram Dispatch
Production enterprise deployment · 82 Nodes
Client delivery100% human takeover protection · +42% meeting bookings
LinkedIn Copilot Guard
AI LinkedIn sales copilot: human-in-the-loop guard and knowledge retrieval.
A sales automation engine that drafts hyper-personalized responses to prospects using vector knowledge retrieval while instantly shutting down automated messaging if a human rep intervenes.
Zero embarrassing automated interruptions on active customer conversations
High-accuracy technical answers retrieved from company playbooks in seconds
GTM Operations SystemProspect-to-outreach system map
01Lead sources
02Clay enrichment
03n8n orchestration
04Supabase state
05CRM and outreach
Confidential client engagement
SaaS Lab
Lab demos · Proof of execution
Live products we ship ourselves to prove architecture and delivery standards—not the catalogue we sell.
Lab demo
StarPress
Local Commerce & E-commerce
A high-conversion SaaS that turns customer feedback into sales with automated Google Maps review scraping, sentiment-aware routing, and interactive review carousels.
An analytics engine identifying anomalous video performance, computing views-per-hour velocity benchmarks, and extracting high-CTR packaging formulas across YouTube niches.
A generative video SaaS that democratizes cinematic AI motion using pre-tuned style recipes, serverless GPU pipelines, and real-time generation polling.
An enterprise-grade B2B publishing engine that converts raw ideas into brand-compliant social posts across LinkedIn, X, Instagram, and TikTok with visual review cards.
Show us where work stalls, repeats, or disappears between tools.
02
Frame
We separate the process problem from the software problem.
03
Decide
Leave with the most useful next step—even when that is not a build.
A short path from ambiguity to a working system.
01
Discover
Map the workflow, data, risks, and the business outcome that matters.
02
Design
Define the smallest useful scope, system architecture, and user journey.
03
Build
Ship in reviewable increments with visible technical decisions and QA.
04
Launch
Deploy, document, measure adoption, and define the next improvement.
FAQ
Common questions before the first call
What kinds of projects are a fit?
Operational platforms, AI-assisted workflows, data pipelines, and integrations where off-the-shelf software creates friction or leaves important gaps.
When is custom software better than an off-the-shelf tool?
When a critical workflow needs specific roles, data rules, or integrations that standard tools cannot support cleanly. We first check whether your current tools can be connected or extended.
Do you replace our existing tools?
Usually no. We first look for a reliable way to connect and extend your current stack. Replacement is recommended only when the existing constraint makes it necessary.
Can we start with a small scope?
Yes. The first engagement should prove one useful outcome, expose the real integration risks, and leave a production-quality foundation for expansion.
How do you handle AI risk?
We use structured outputs, validation, permissions, logging, and human approval for consequential actions. The exact controls depend on the workflow.
Are you the same company as PUNA Software Factory?
No. PUNA Software Factory is based in Salta (punasoftwarefactory.com.ar). We are Puna Tech (puna-tech.com), a Buenos Aires software factory: custom software, automation, and integrations for B2B operations.
Do you automate business operations in Argentina?
Yes. We design and ship custom software to automate B2B operations in Argentina, with bilingual collaboration when the project spans the Americas.
How are you different from other software factories?
Other factories may be the right fit depending on scope. We fit when the bottleneck is a concrete operational workflow (automation, integration, or an internal tool) and the team needs a system it can run.
How much does it cost to automate one process?
It depends on the process: discovery, how many integrations, third-party licenses, and what has to be maintained afterward. We do not publish a price. Scope sets the investment, and we talk budget in private. In 15 minutes we frame what is in and what is out, not a quote.
If we hire custom work, who owns the code, the repo, and the access?
Ownership, repositories, and access are written into the proposal. We build so your team can run and extend the system without a hidden lock-in.
Zapier, n8n, Make, or custom development?
Zapier, n8n, or Make is enough when the process fits, someone can maintain it, and exceptions are few. When the handoff, the exception, or the data is the work, and the flow cannot live in one person’s account, you need custom engineering or an integration with an owner. If a connector closes the case, we say so: custom build is not required.
Our SaaS is too small for the exceptions. When do we go custom?
Stay on SaaS if the process is industry-standard and the vendor’s integrations cover it. Go custom when the business rule does not fit the product, when a parallel spreadsheet is already the real system, or when a critical handoff is not recorded anywhere.
Start with the bottleneck
Bring us the workflow your team has learned to work around.
In 15 minutes, we will map the constraint and decide whether software, automation, integration—or no build at all—is the useful next step.